Welcome to JOKU, shoes designed to walk with you towards your dreams.

Founded by the visionary young artist & entrepreneur PIU DE LEON, JOKU was born out of a desire to fill a gap in the market with shoes that are not just stylish, but also comfortable, light, and durable.

Our mission is to empower bold women with iconic shoes that carry them confidently through every facet of their lives, walking confidently and comfortably.

At JOKU, we believe that shoes are more than accessories; they are allies that helps us walk our dreams.

Our collections are meticulously crafted from the finest Argentine high-quality leather, renowned for its durability, and premium vegan leather, ensuring that every pair is both ethically and sustainably made.

Our commitment to quality is evident in our craftsmanship and our unique shoe lasts, designed to provide extreme comfort from the moment you put them on.


Our signature mega platforms, made from unique lightweight materials, have quickly become favorites among women who need versatility in their footwear.

Also, our bold cowgirl boots, combat lace-ups and sneakers, continuously make statement in music festivals around the world.

And for those who prefer sandals, our high and low versions, have become a favorite travel and day-to-day companion.


Whether you're heading to work, dancing the night away at a party, or enjoying a music festival, JOKU shoes are your perfect ally for all-day wear.

Let's celebrate the Bold, the Daring, and the Unstoppable! Embrace your inner strength and walk your dreams in your favorite soles by JOKU! “Iconic Shoes for Bold Women” (or shall we say... "Bold Queens” 😉❤️‍🔥👑)